The Tipping Point by Malcolm Gladwell

 

The Tipping Point by Malcolm Gladwell

Malcolm applies the science of epidemiology to understanding how connectors in society facilitate rapid change. How did Hush Puppies change from old fashioned to cool? How did the destruction of a low income housing project result in an increase in the distribution of STD's in a city. A very few people in society have a disproportionate ability to make change and this book examines why. It also provides a roadmap for others attempting change with limited resources.

Malcolm Gladwell talks about the Tipping Point for communities in Minnesota

The book, The Tipping Point: How Little Things Can Make a Big Difference is available from Amazon.com.