The author examines how we make split second decisions. Sometimes they are very helpful in survival and other times they give us very distorted information that clouds our judgement. In some cases like emergency rooms its important to focus on a few specifice pieces of information and ignore the true but useless pieces of information. In other cases there is a bias in hiring management people who are taller. The height bias overshadows the objective measures in compentancy and can lead to problems. He also illustrates how orchestras do blind auditions. The person plays the instrument behind a screen and the quality of the playing and not the look of the person is evaluated.
Malcolm Gladwell talks about thinking on an unconscious level 8 min.
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