Sway by Ori and Ram Brafman examines the factors that cause use to make decisions that may not be the best. Fear of loss may cause us to fail to act. Digging in and doubling down on a poor decision can also lead to tragedy. This has implication for both relationships, decisions about when to end a war and stock purchases. People are very loss averse and will tend to hold onto a decision rather than cut their losses.
The book, Sway: The Irresistible Pull of Irrational Behavior is available from Amazon.com
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