Nudge by Richard Thayler and Cass Sunstein provides a guide to helping people make good decisions with the least amount of effort. They advocate a benevolent paternalism which makes people opt out rather than opt in to decisions that will probably make the most sense for them. As an example: People can opt out of an emergency texting system on campus if they would like to. The default setting is to opt in. That increases the amount of participation in the emergency program. There are shades of a "Brave New World" in this methodology. It is a good read for individuals hoping to implement public policy.
Richard Thayler on Nudge and choice architecture.
The book, Nudge: Improving Decisions About Health, Wealth, and Happiness
is available from Amazon.com
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