Made to Stick by Chip and Dan Heath
This book is a very helpful guide for people in advertising, public health or training. Examples are provided on how to make ideas and concepts easy for people to remember.
They recommend using linking rich concrete examples with something new to increase the probablility that people will be able to understand the new concept.
When I teach a mycology course I have attempted to improve the stickiness of a new organism using word finds and crossword puzzles. After reading this book, I will be using stronger anchors to reinforce the memory. As an example: I have a picture of the organism Mycotypha spp. The word alone tells you very little about the organism. If I told you that it looked like a very tiny cattail plant that may help. Infact Typha is the name for a group of plants in the cattail family. Mycotypha means fungus cattail. The pictures provide even more information.
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| Myctotypha spp. photo N. Carlson 100x |
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| Cattails (Typha) - From a marsh in Minnesota - photo N. Carlson |
Made to stick by Chip Heath
Made to Stick: Why Some Ideas Survive and Others Die is available from Amazon.com.
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