Chris Anderson provides an insiders view to giving an excellent TED talk in his book: TED Talks: The Official TED Guide to Public Speaking.
Elements of a good talk. The speaker is prepared. The speaker has practiced the talk and knows it well. Depending on the speaker, they will have it memorized or have visual prompts that assist and they know the topic well. They have a story arc. The visuals and the speech work well together. Some speakers take appropriate risks to deviating from the standard format and interacting with the audience through music or performance art. The person has lived a life, done the research and shares their insights and discoveries based on experience.
A poor talk has an ill prepared speaker. The speaker is focused on being famous and self-promotion. The speaker is not comfortable in front of the audience. The speaker is trying to sell something provide a gift of knowledge to others.
TED secrets to great public speaking - 10 minutes
What makes a great TED talk - 24 minutes
Lessons worth spreading - 12 minutes
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