Stephen Baker provides a glimpse into the complexities of numerically attempting to describe human behavior. How do you use a computer algorithm to find a potential future spouse? Mr. Baker and his wife attempt to see if they are a match for each other through an online dating service.
Mr. Baker describes the difficulty of finding terrorists when compared to designing a more targeted marketing campaign. Marketers are happy if they improve their targeting from 5% to 25%. That level of inaccuracy is not acceptable when targeting terrorists. Those of us online have long digital signatures that give a rough description of who we are.
Stephen Baker - The Hunt for Us - 8 minutes
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