The Power of Moments: Why Certain Experiences Have Extraordinary Impact
by Chip and Dan Heath examines the disproportionate effect of small events on our perception of life experiences. This Power of Moments website summarizes the principles of the book.
by Chip and Dan Heath examines the disproportionate effect of small events on our perception of life experiences. This Power of Moments website summarizes the principles of the book.
Four principles of Powerful Moments
- Elevation
- Insight
- Pride
- Connection
Elevation: Moments of pleasure (fireworks, scenic views, eating favorite food). Companies need to focus on elevated the customer experience instead of just filling potholes and repairing the problem areas. This also works in personal relationships and helps create shared moments.
Insight: Instead of spoon feeding the truth to your audience. They can be set up to discover it themselves. They have an opportunity to own it.
Pride: Recognized steps on the path to achieving a larger goal. Train people to handle the difficult experiences prior to going out into the real world. This is similar to martial arts, practicing for a basketball game, or rehearsing a play. People doing civil disobedience were to handle abuse and behave appropriately. Cops receive training to handle the abuse and respond with restraint when dealing with protesters.
Insight: Instead of spoon feeding the truth to your audience. They can be set up to discover it themselves. They have an opportunity to own it.
Pride: Recognized steps on the path to achieving a larger goal. Train people to handle the difficult experiences prior to going out into the real world. This is similar to martial arts, practicing for a basketball game, or rehearsing a play. People doing civil disobedience were to handle abuse and behave appropriately. Cops receive training to handle the abuse and respond with restraint when dealing with protesters.
Connection: Teams, partners, and parents with kids they can unite when they all struggle towards a similar goal.
Build Peaks Don't Fix Potholes - 4 min.
The Power of Moments - Approx. 11 min.
Managing stress through control of response - 11 min.
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