The decision of the Clinton campaign to emphasize outreach to minorities as a strategy to neutralize the appeal of Bernie Sanders to the white working class voter worked well in the primaries but not as well in the general election. Her campaigned worked hard at bringing out the base but didn't expend as much effort on trying to change the minds of independent voters.
Mook, Hillary's campaign manger, relied on analytics and this created conflicts with the more seasoned political staff who complained about having staff in the battleground states but no literature to distribute. The decision makers believed the analytic data more than the reports from seasoned democrats in each state. They also didn't do old fashioned polling.
Self inflicted wounds with respect the months long delay in Secretary Clinton's admission that the use of a private server was not a good idea.
It was interesting that there was much more concern over "The Narrative" rather than an accurate description of the situation by the candidate. The candidate could be honest but if it didn't change the narrative it was deemed a failure.
Shattered authors interviewed CNBC - 9 minutes
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